Godzilla in the wrong neighborhood

Found this little soft rubber (vinyl?) Blue Godzilla figure at an awesome toy store in Oaklyn, NJ called The House of Fun. He was covered in some kind of sticky goop that I had to use a tongue scrapper to rub off. Once cleaned up he was even more awesome then he was in the display case at the store. I faced him off against OMFG series 1 for size comparison.